Logotype

The logotype has an important role to play in the composition of the graphic design. There are several types including symbol, typographic and mixed logos. All these visuals and symbols must appear on all the media chosen by the company to ensure the communication of its product or service.

This central element of the graphic charter will form what is called the "visual identity" of the company. The logo must therefore include visuals and colors that represent the company. All the elements that compose it must be well chosen to add value to the brand image while creating confidence for future consumers.